Alongside the launch of the 2016 RHS Chelsea Flower Show, artisan gelato maker Amorino set up a unique "flower" stall in London. Rather than vending floral bouquets, the stall sells frozen desserts that are shaped into beautiful flower forms.
10 certified vegan gelato flavors are sold at the stall, making for a colorful assortment of flavored banana, pistachio, chocolate and mango flower-shaped treats to be enjoyed by the public in a cone.
Although Amorino's artisan gelato boutique could not be represented at the actual RHS Chelsea Flower Show, this inventive publicity stunt is a clever way to get in on the excitement of the big event, while also offering the public a delightfully refreshing way to cool off during the summer.
Floral Ice Cream Shops
Artisan Gelato Maker Amorino Created a "Lickable Flower" Stall in London
Trend Themes
1. Flower-inspired Desserts - Gourmet dessert shops can innovate by incorporating flower shapes and flavors into their offerings to create visually stunning and unique experiences for customers.
2. Vegan Frozen Treats - There is a growing trend towards veganism, which presents a significant opportunity for frozen treat companies to create and promote their certified vegan options.
3. Event-themed Treats - Creating unique treats that align with a specific event or celebration can generate buzz and attract customers looking for a fun and timely experience.
Industry Implications
1. Food and Beverage - Restaurants and food companies can explore the innovative possibilities of incorporating flowers and vegan options into their menus.
2. Event Planning and Marketing - Event planners and marketers can create unique experiences at events by incorporating flower-inspired desserts and event-themed treats into their offerings.
3. Artisanal Dessert Making - Small businesses that specialize in artisanal dessert making can create unique flower-inspired dessert offerings that appeal to both vegan and non-vegan customers.