Amorepacific and Eastman teamed up to provide more sustainable packaging solutions to reduce plastic waste across the K-beauty giant's roster of beauty brands. The company's first brand to use the new packaging is the skincare brand Laneige. It will introduce the packaging made from Eastman's Cristal Renew polyester material for its Water Sleeping Mask.
The new packaging includes up to 50% recycled content. Water Sleeping Mask is a consumer favorite product, which is now available in Eastman's molecular recycling technology. Eastman's packaging solution breaks down hard-to-recycle plastic waste to create new materials, thereby diverting it from landfills and lowering greenhouse gas emissions. Each jar is crystal clear and maintain's the brand's premium beauty aesthetic while committing to sustainability.
Plastic-Reduction K-Beauty Initiatives
Amorepacific and Eastman Implement Sustainable Packaging
Trend Themes
1. Sustainable Beauty Packaging - Beauty brands are partnering with packaging companies to provide sustainable alternatives for plastic packaging.
2. Molecular Recycling Technology - Packaging companies are developing new technologies to break down hard-to-recycle plastic waste for reuse.
3. Recycled Content Packaging - Beauty brands are incorporating recycled content into their packaging to decrease their environmental impact.
Industry Implications
1. Beauty - Beauty companies are looking for more sustainable packaging solutions to align with consumer values and reduce plastic waste.
2. Packaging - Packaging companies are innovating to develop more sustainable packaging solutions for the beauty industry.
3. Waste Management - Companies in the waste management industry can capitalize on the emerging need to develop new technologies to recycle hard-to-recycle materials.