Ami Colé is a beauty brand dedicated to providing products for melanin-rich skin in all forms. The brand already offers core products like a tinted moisturizer, tinted lip oil, and highlighter balm, and has now introduced the ‘On Point Precision Brow Pencil’ and the ‘Ultra-Flex Brow Shaping Gel’ for effortless beauty.
The ‘On Point Precision Brow Pencil’ is a retractable eyebrow pencil with an ultra-fine tip for precision strokes that resemble hair. The eyebrow pencil comes in four shades that mirror braiding hair colors, including: 1, a rich black; 1B, a dark brown; 4, a medium brown; and 27, a light brown.
Accompanying the pencil is the ‘Ultra-Flex Brow Shaping Gel,’ a clear brow gel that works to shape, lift, and sculpt the eyebrow hairs. This product can be used in conjunction with the brow pencil, a pomade, or alone for natural coverage.
Melanin-Focused Eyebrow Products
Ami Colé Introduces Two New Eyebrow Products to its Lineup
Trend Themes
1. Beauty for Melanin-rich Skin - Creating beauty products for melanin-rich skin is a disruptive innovation opportunity
2. Precision Eyebrow Pencils - Developing ultra-fine tipped eyebrow pencils for precision strokes is a disruptive innovation opportunity
3. Flexibility in Brow Shaping Products - Producing clear brow gels that provide flexibility in shaping eyebrow hairs is a disruptive innovation opportunity
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can benefit from developing more products for melanin-rich skin
2. Eyebrow Grooming - The eyebrow grooming industry can benefit from developing more precise and flexible products for shaping eyebrow hairs
3. Personal Care - The personal care industry can benefit from developing more specialized products for diverse skin tones