The Americana Beach Towel collection is FiveADRIFT's latest launch. The brand launched its new collection ahead of the July 4th celebration to help Americans get in the spirit of the patriotic day. While the towels boast flag-themed colors and patterns like muted red, white, and blue, the collection also works towards sustainability. Each FiveADIFT towel purchase removes 75 plastic bottles from the ocean.
Moreover, the beach towels are made from plastic-free HempCORE, a blend of hemp, organic and traditional cotton that absorbs three times more water than regular towels. FiveADRIFT also boasts a sand-resistant flat-weave design wit anti-microbial and naturally odor-resistant material. The Americana Beach Towel collection is now available through the brand's online store.
Patriotic Summer Towels
FiveADRIFT's Americana Beach Towel Collection Launches Ahead of July 4th
Trend Themes
1. Eco-friendly Beach Products - Opportunity for companies to create and market beach products that are sustainable and eco-friendly.
2. Patriotic-themed Products - Opportunity for companies to create and market products with patriotic themes, especially around holidays like July 4th.
3. Anti-microbial Products - Opportunity for companies to incorporate anti-microbial properties into various product lines, especially for products used in outdoor and beach environments.
Industry Implications
1. Sustainable Fashion - Industry that can benefit from creating eco-friendly beachwear and accessories like the hemp-based towels.
2. Home Goods - Industry that can benefit from creating and marketing patriotic-themed home goods, including beach towels.
3. Outdoor & Leisure Products - Industry that can benefit from incorporating anti-microbial properties into products designed for outdoor and beach use, like beach towels and chairs.