In their latest collaboration, contemporary Danish label Wood Wood and Champion embrace the iconic aesthetic of traditional American sportswear. The offerings for the Fall/Winter 2018 season feature comfortable and action-ready silhouettes that have a graphic-influenced aesthetic. From sweatshirts and track pants to high-collar half-zips and bomber jackets, the Wood Wood x Champion capsule boasts a color palette that pushes Forest Green, as well as a quirky feature that truly celebrates the spirit of American sportswear.
The pieces in the Fall/Winter 2018 collaboration are adorned with adorable graphics that reference sports iconographies — like mascots, for example. This element of design is an attempt to fuse the cheerful world of illustrations with fashion-forward silhouettes, creating a capsule that is not only functional but aesthetically unique as well.
Quirky Illustrated Sports Apparel
Wood Wood & Champion Harness Traditional American Sportswear
Trend Themes
1. Illustrated Sports Apparel - Opportunity for brands to fuse playful illustrations with sportswear to create unique and aesthetically appealing designs.
Industry Implications
1. Fashion - Fashion brands can collaborate with illustrators to create illustrated sports apparel collections.