Freedom Moonshine is a 100% Unaged American Rye Whiskey that celebrates the history of American-made moonshine. With flavors like Red Cherry, White Rye, Blueberry, Apple Pie and Firecracker that allude to summer celebrations, it's hard not to see Freedom Moonshine as fun and festive.
Since the colors of the whiskey are such a big part of the product, when designing the packaging for the whiskey drinks, Tennessee Stillhouse let the drinks shine through plain jars, which provides a charming homemade feel, as well as a throwback to the tradition of DIY moonshine.
The jars come packaged in boxes with small rectangular fragments of the American flag on them—with enough boxes stacked together, they're capable of recreating the whole American flag, which adds another element of fun to the drinks.
Patriotic American Alcohols
Freedom Moonshine American Rye Whiskey Comes in Red, White and Blue
Trend Themes
1. Diy-style Packaging - There is an opportunity for businesses to innovate in packaging design by utilizing plain jars and DIY aesthetics, like Tennessee Stillhouse did with Freedom Moonshine.
2. Flavored Alcohols - The success of flavored whiskeys like Freedom Moonshine presents an opportunity for the alcohol industry to explore new and exciting flavor combinations to cater to consumers' preferences.
3. Patriotic Branding - Creating products with patriotic branding, such as Freedom Moonshine's use of the American flag imagery, can attract consumers who are looking for unique and nationalistic experiences.
Industry Implications
1. Packaging - The packaging industry can offer innovative solutions for businesses looking to create DIY-style packaging, similar to the approach used by Tennessee Stillhouse for Freedom Moonshine.
2. Alcohol - The alcohol industry can capitalize on the popularity of flavored spirits, like Freedom Moonshine, by experimenting with new flavor profiles to capture consumer interest.
3. Marketing and Branding - The marketing and branding industry can help businesses develop and promote products with patriotic branding, like Freedom Moonshine's use of American flag imagery.