American Girl recently released that it has plans to release six new American Girl doll characters in the coming year with a focus on diversity and different interests. Among them are Gabriela McBride, the 2017 Girl of the Year, as well as Hawaiian Nanea and Tenney Grant, who is a rising Nashville music star.
One of the most notable additions to American Girl's doll assortment will be Logan Everett, the brand's first-ever boy doll. According to American Girl, Logan's character is a drummer who performs with Tenney Grant and has his own set of drums. With the introduction of Logan, American Girl says: "We're hopeful Logan will appeal to both girls and boys."
Mattel, which owns American Girl, got an incredible response from consumers after introducing a more diverse selection of Barbie dolls. Considering that a boy character has been requested by American Girl fans for years, Logan is bound to be a hit.
Drummer Boy Dolls
The Newest American Girl Doll is Logan Everett, the Brand's First-Ever Boy
Trend Themes
1. Diverse Doll Characters - Creating dolls with diverse backgrounds and interests to cater to a wider range of consumers.
2. Gender-neutral Toys - Breaking traditional gender stereotypes by introducing boy dolls to a predominantly girl-focused toy market.
3. Inclusive Representation - Providing representation for marginalized groups and promoting inclusivity in the doll industry.
Industry Implications
1. Toy Manufacturing - Developing and producing diverse dolls to meet the changing preferences of consumers.
2. Entertainment - Creating content and media to support and expand the stories and interests of diverse dolls.
3. Marketing and Advertising - Developing inclusive marketing strategies to appeal to a wider audience and promote diversity in doll sales.