After its recent online relaunch, American Apparel has been busy churning out the classic retro styles its been so widely celebrated for over the years, with the Gildan-owned brand now unveiling American Apparel lingerie and lounge wear for both women and men for Spring/Summer 2019.
Like its other campaigns, the American Apparel lingerie and lounge wear lookbook spotlights a diverse lineup of models, reflecting real people rather than over-edited representations. In these images, models are shown in simple styles that exude comfort while flattering them. For men, this mostly includes minimalist briefs of varying lengths, as well as sweat pants and shorts. Women's styles on the other hand include bodysuits of different cuts, sports bras and bralettes, tanks, shorts, and lounge pants.
All of the pieces are available exclusively on the American Apparel website, with sizes ranging from XS to XXL.
Laidback Intimate Wear
The New American Apparel Lingerie Line Features Approachable Styles
Trend Themes
1. Comfortable Intimate Wear - Disruptive innovation opportunity: Develop new materials and technologies to create even more comfortable and flattering intimate wear for both men and women.
2. Inclusive Representation in Lingerie - Disruptive innovation opportunity: Design lingerie lines that embrace diversity and reflect real people, promoting body positivity and inclusivity.
3. Direct-to-consumer Lingerie Brands - Disruptive innovation opportunity: Create direct-to-consumer lingerie brands that offer a wide range of sizes and styles for a personalized shopping experience.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore sustainable and eco-friendly manufacturing processes to produce ethical and environmentally conscious lingerie.
2. E-commerce - Disruptive innovation opportunity: Develop advanced virtual fitting technologies to enhance the online lingerie shopping experience and increase customer satisfaction.
3. Body Positivity - Disruptive innovation opportunity: Launch body-positive campaigns and collaborate with lingerie brands to celebrate diversity and promote self-acceptance.