Known for its always-controversial print ads, the American Apparel January 2011 underwear campaign pushes the envelope even further.
A close look at the first image reveals a little tuft peeking through the lacy intimates worn by the model. Although this isn't the fashion industry's first hairy ad, some people are still outraged by the in-your-face pubic sight. The American Apparel January 2011 ads turn sweet cotton basics into sleazy skivvies styles.
Implications - Society has become so saturated with advertisements that consumers have gradually become desensitized to their images. They now pay attention to ads that feature risque or taboo graphics; these are more memorable and spark discussion in society. Companies can appeal to potential consumers and make their brand memorable by infusing their marketing campaigns with bold and edgy content.
Pubescent Panty Ads
American Apparel January 2011 Underwear Campaign Shows a Lack of Ladyscaping
Trend Themes
1. Controversial Ads - Brands can generate buzz and increase memorability through the use of risque or taboo imagery in their advertisements.
2. Body Positivity - As society becomes more accepting of diverse body types and grooming choices, there is an opportunity for brands to create inclusive campaigns that celebrate all forms of beauty.
3. Gender Norms - Advertisers can challenge traditional gender norms and expectations by featuring unconventional models or imagery in their campaigns.
Industry Implications
1. Fashion - Fashion brands can push the boundaries of traditional lingerie advertising by featuring diverse body types and non-conventional grooming choices in their campaigns.
2. Beauty - Beauty brands can showcase the natural beauty of all individuals by creating inclusive campaigns that feature a diverse range of models with varying grooming choices.
3. Advertising - Advertising agencies can help brands stand out by creating provocative campaigns that challenge societal norms and expectations.