Photographer Fiona Torre teamed up with model Anna Slinckaert Vergnol for this American Apparel editorial, shot exclusively for C-Heads.
Most of us are familiar with the "American Apparel girl;" she is young, almost too young; she is slim, practically devoid of curves all together; and, finally, she is lustful, gazing back at the camera flirtatiously, almost as if to say "oh, didn't see you there."
Torre sought to complicate the perception of the American Apparel girl, imbuing the editorial with a darker, edgier vibe that is absent, or at least diluted, in the brand's campaigns. Torre was assisted by a talented creative team, which included styling by Morgane Nicolas, and art direction by Nicolas and Sarah Bouakline. All of the clothing was from American Apparel France.
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Anna Slinckaert Vergnol Stars in an Exclusive American Apparel Editorial
Trend Themes
1. Darker, Edgier Fashion Editorials - There is an opportunity for fashion brands to break away from the traditional 'American Apparel girl' image and explore a darker, edgier aesthetic in their editorials.
2. Complicating Perceptions of Models in Fashion - Fashion photographers and brands can challenge the conventional notions of models by portraying them in a more complex and multifaceted way, like in this American Apparel editorial.
3. Youthful Eroticism in Fashion Photography - There is room for brands to explore and redefine the concept of youthful eroticism in fashion photography, moving away from overly sexualized representations and towards a more intriguing and subtle approach.
Industry Implications
1. Fashion Photography - The fashion photography industry can embrace the opportunity to experiment with different styles and concepts, such as darker and edgier aesthetics, to captivate audiences.
2. Fashion Brands - Fashion brands can disrupt traditional advertising campaigns by presenting their models in a more multi-dimensional and nuanced manner, challenging the existing perceptions of beauty and youth.
3. Creative Team Collaboration - The creative team industry can strive to bring unique perspectives and concepts to fashion editorials, working together to create visually captivating and thought-provoking campaigns.