After the unfortunate closure of its brick-and-mortar outlets, American Apparel Canada is making a return via a digital store on November 1st, 2018. The Fall/Winter 2018 collection entertains a back-to-basics approach to streetwear. Celebrating its return to the North, the fashion label's photoshoot for the upcoming line took place in Vancouver, British Columbia.
The silhouettes prove to be ultra-accessible and customizable to any style and preference. American Apparel Canada focused on a diverse representation of body types, ages, and ethnicities. The lookbook predominantly features individuals based in Vancouver, Toronto, and Montreal. Through high-quality goods, effortlessly stylish and minimalist ensembles, and a much-anticipated relaunch, contemporary label American Apparel's return to the spotlight will, without a doubt, be openly welcomed by consumers.
Contemporary Fashion Brand Relaunches
American Apparel Canada Returns as an e-Commerce Platform
Trend Themes
1. Digital Transformation - The relaunch of American Apparel Canada as an e-commerce platform showcases the trend of traditional fashion brands adapting to the digital space.
2. Inclusive Fashion - American Apparel Canada's focus on diverse representation in its lookbook highlights the growing trend of inclusivity in the fashion industry.
3. Customizable Clothing - The ultra-accessible and customizable silhouettes in American Apparel Canada's Fall/Winter 2018 collection reflect the trend of personalized fashion.
Industry Implications
1. E-commerce - The relaunch of American Apparel Canada as an e-commerce platform indicates the potential for disruption in the online retail industry.
2. Fashion Retail - The return of American Apparel Canada suggests opportunities for disruption in the contemporary fashion retail sector.
3. Fashion Marketing - American Apparel Canada's focus on inclusivity and customization provides potential for disruptive innovation in fashion marketing strategies.