After seeing numerous sleazy print ads from this clothing company, it shouldn't be a surprise that it's back to its usual ways. Starting the new year with some fresh American Apparel 2011 ads, the company takes another crack at more butt-baring spreads.
Another bizarre set of images have now surfaced, presenting real college students being hung from trees, climbing ladders and hanging out with naked mannequins. In scantily-clad basics, these students show off their wild side rather than their academic side in these new American Apparel 2011 ads.
Bootylicious Clothing Campaigns
Another Butt-Baring Spread for the American Apparel 2011 Ads
Trend Themes
1. Body Positivity Campaigns - Opportunity for clothing companies to shift their branding to promote body positivity and inclusivity rather than exploiting women's bodies for advertising.
2. Sustainable Fashion - Opportunity for clothing companies to innovate and prioritize sustainable materials and production methods to reduce waste and negative environmental impacts.
3. Ethical Manufacturing - Opportunity for clothing companies to prioritize ethical manufacturing practices, including fair labor and livable wages for workers.
Industry Implications
1. Fashion Industry - Opportunity for the fashion industry to shift towards more ethical and sustainable practices while still promoting fashion as a form of self-expression.
2. Marketing Industry - Opportunity for the marketing industry to challenge the harmful and sexist advertising tactics used by companies to sell their products.
3. Manufacturing Industry - Opportunity for the manufacturing industry to prioritize ethical and sustainable practices and ensure that workers are treated fairly and paid livable wages.