'Amazon Spark' introduces a new way for Amazon users to shop via the Amazon iPhone app. The Instagram- and Pinterest-like shopping service reveals curated collections of of-the-moment moments, photos and stories that are product-centric.
While all users are able to view and interact with content shared on Amazon Spark, only Amazon Prime members are able to contribute to the community. Within the app, users are able to add items instantly to their shopping bag and connect with others for advice and feedback.
Although reviewers on Amazon are recognized for providing sound thoughts and considerate ratings, the introduction of Amazon Spark shows the that the company is looking to reward strong storytellers and product enthusiasts who can't necessarily be classified as "Top Reviewers."
Shoppable Storytelling Services
'Amazon Spark' is an Inspirational, Shoppable Platform
Trend Themes
1. Shoppable Storytelling - Disruptive innovation opportunity: Brands can leverage storytelling to create engaging and immersive shopping experiences for their customers.
2. Curated Collections - Disruptive innovation opportunity: Companies can curate personalized collections to cater to specific customer tastes and preferences, enhancing the shopping experience.
3. Community Engagement - Disruptive innovation opportunity: Brands can foster a sense of community by enabling users to connect, seek advice, and provide feedback on products, driving customer loyalty and brand advocacy.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: E-commerce platforms can integrate shoppable storytelling and curated collections to enhance the online shopping experience and increase customer engagement.
2. Retail - Disruptive innovation opportunity: Retailers can adopt shoppable storytelling services to create seamless omnichannel experiences, merging online and offline shopping.
3. Social Media - Disruptive innovation opportunity: Social media platforms can incorporate shoppable features and curated collections, transforming social commerce and driving sales directly from their platforms.