In the new Amazon Kindle commercial 'The Book Lives On,' it is evident that this reading device doesn't want to stay cooped up indoors.
Shot in settings like the coffee shop, on a running trail and in the park, the Amazon Kindle commercial is surrounded by a social atmosphere filled with friends who like to have fun. As the ad targets a younger and free-spirited demographic, the featured handheld gadget appears as though it wants to run outside and play as much as its user does.
Recreational Reading Device Campaigns
The Amazon Kindle Commercial 'The Book Lives On' Gets Social
Trend Themes
1. Outdoor Reading Devices - Disruptive innovation opportunities exist for companies that create reading devices specifically designed for outdoor use, allowing users to enjoy books while engaging in outdoor activities.
2. Social Reading Experiences - There is potential for disruptive innovation in the creation of reading devices and platforms that incorporate social features, allowing users to connect, share, and discuss their reading experiences with others.
3. Youth-focused Reading Technologies - Companies can capitalize on the younger demographic by developing reading devices that cater to their preferences, such as incorporating interactive elements, gamification, and multimedia features.
Industry Implications
1. E-reader Manufacturers - E-reader manufacturers can explore disruptive innovation by expanding their product lines to include outdoor-friendly devices that provide a seamless reading experience in various environments.
2. Social Media Platforms - Social media platforms can tap into disruptive innovation opportunities by integrating reading features into their platforms, creating a social space for users to discover, share, and discuss their favorite books and reading materials.
3. Education Technology - In the education sector, disruptive innovation opportunities exist for companies that develop reading technologies and platforms aimed at enhancing student engagement, promoting collaborative reading experiences, and enabling personalized learning.