'Amazon Go' is an app from the massive online retailer that makes it easier and more convenient for people to do their shopping. And while that app is openly available in a fully functional version right now, Amazon is reversing the standard product development chain by opening a brick and mortar store in a beta version.
Though beta versions are usually reserved for software programs, the beta version of the Amazon Go store is loaded with technology. The location, which is in Seattle, is a grocery and convenience store. What separates it from others is that, through the use of Amazon's 'Just Walk Out' technology, shoppers never have to wait in line for the cash register. With computer vision, sensor fusion, and deep learning, the Amazon Go store is able to detect when a shopper takes an item and automatically bill them once they leave with it.
Checkout-Free Convenience Stores
The 'Amazon Go' Store is Currently in a Beta Version
Trend Themes
1. Checkout-free Shopping - The 'Amazon Go' store showcases a disruptive innovation opportunity by eliminating the need for traditional checkout and revolutionizing the shopping experience.
2. Retail Automation - The use of computer vision, sensor fusion, and deep learning in 'Amazon Go' presents a disruptive innovation opportunity for retailers to automate their stores and streamline operations.
3. Brick-and-mortar Innovation - The beta version of the 'Amazon Go' store highlights a disruptive innovation opportunity for traditional brick-and-mortar retailers to integrate cutting-edge technology into their physical locations.
Industry Implications
1. Retail - The 'Amazon Go' store demonstrates a disruptive innovation opportunity for the retail industry to reimagine the shopping process and enhance customer convenience.
2. Technology - The advanced 'Just Walk Out' technology used in 'Amazon Go' presents a disruptive innovation opportunity for the technology industry to develop similar automated solutions for various applications.
3. Grocery - The beta version of the 'Amazon Go' store offers a disruptive innovation opportunity for the grocery industry to streamline operations, reduce checkout waiting times, and enhance the overall customer experience.