The Amazon Prime shopping service is about to get even better for avid shoppers to take advantage of thanks to the launch of Amazon Buy with Prime.
The new expansion of the brand's priority shopping service will see the company taking care of the shipping for companies outside of its platform. The Fulfillment by Amazon (FBA) service will thus enable businesses to take advantage of the brand's expansive shipping capabilities and enabling shoppers to enjoy free shipping to boot.
Amazon Buy with Prime is being launched on an invitation-only basis for merchants to start, but could be widely expanded in the near future. The new perk for the brand's priority service marks a big step outside of its platform into the larger market of eCommerce.
Priority eCommerce Service Expansions
Amazon Buy with Prime Extends the eCommerce Brand's Benefits
Trend Themes
1. Amazon Buy with Prime - The new expansion of the brand's priority shopping service will offer non-Amazon merchants access to FBA, expanding Amazon's reach beyond its own platform.
2. Fulfillment by Amazon - The FBA service will enable businesses to take advantage of Amazon's expansive shipping capabilities, disrupting the logistics industry and creating new opportunities for ecommerce growth.
3. Expansion of Priority Ecommerce Services - Amazon's expansion of their priority shopping service marks a major step outside of their platform and into the wider market of ecommerce - a trend that other ecommerce giants could emulate to compete and grow their market share.
Industry Implications
1. Ecommerce - Amazon's expansion of their ecommerce offerings and fulfillment services could create disruptive innovation opportunities that challenge traditional models of retail and logistics.
2. Logistics - Amazon's expansive shipping capabilities through FBA could lead to disruption in the logistics industry, potentially creating new opportunities for innovation and growth.
3. Retail - Amazon's emphasis on priority services and expansion of their ecommerce offerings could shake up the retail industry and force competitors to adapt and evolve to remain competitive.