With summer in full swing, there is no better time for fashion spreads to be making a splash like this Amalie Hartmann by Olivia Frolich shoot does for Costume magazine. The shoot was photographed by Denmark-based photographer Olivia Frolich for the July 2011 issue of the magazine.
This shoot is certainly right on point both in terms of style and weather, as poolside fashion spreads seem to be popping up all over the place. It seems as if poolside photoshoots are the new alternative to traditional beach shoots. I can suppose not having to deal with all the sand that a beach brings would be a nice change within poolside shoots.
If you’re looking to get excited by this season’s latest fashions, then this Amalie Hartmann by Olivia Frolich fashion spread is sure to make a splash.
Straddling Aqua Shoots
The Amalie Hartman by Olivia Frolich Shoot Splashes for Costume July 2011
Trend Themes
1. Poolside Fashion Spreads - Fashion shoots are moving from beaches to pool sides for a refreshing change in scenery and style.
2. Summer Splash Trends - As summer heats up, fashion magazines are featuring more aquatic-themed fashion spreads.
3. Photography Alternatives - Poolside photoshoots are becoming a popular alternative to traditional beach shoots for fashion photography.
Industry Implications
1. Fashion - Retailers can capitalize on poolside fashion trends and offer swimwear options that cater to this popular theme.
2. Photography - Photographers can offer their services for poolside photoshoots, creating a niche market for themselves.
3. Pool and Spa - Pool and spa companies can offer their pools and facilities for fashion shoots and events, providing unique and refreshing backdrops for photography.