The PepsiCo Design and Innovation team put their brains together to celebrate the Super Bowl LVII in Arizona with a new aluminum bottle design. The limited-edition look houses the Pepsi Zero Sugar Bottle that commemorates the captivating Phoenix landscape leading up to the game. It is only available in the region and it is inspired by the vibrant communities of the area and landscapes.
The illustrated visual highlights the flora and fauna of the area and highlights other key elements as well. This includes wildlife found in the area, cacti, bushes, snakes, birds, coyotes, and much more. Carl Gerhards, the Senior Director at Pepsi North America notes that "With this aluminum bottle, we wanted to capture the moment of opportunity and unmatched energy when the day starts, and the sun reveals the cultural oasis of Phoenix within the Arizona desert."
Arizona-Inspired Aluminum Bottles
PepsiCo Design Drops a Limited-Edition Pepsi Zero Sugar Design
Trend Themes
1. Limited-edition Bottle Designs - Brands can attract consumers by releasing limited-edition bottle designs that draw inspiration from local culture and scenery.
2. Region-specific_product Releases - Offering products that are specific to a certain region can create a sense of exclusivity and excitement for consumers in that area.
3. Celebrating Local Communities - Highlighting local flora, fauna, and cultural elements in product design can build a stronger connection between brands and their local consumer base.
Industry Implications
1. Beverage Industry - Beverage companies can differentiate themselves from competitors and generate buzz by releasing limited-edition, region-specific bottle designs that celebrate local culture and scenery.
2. Tourism Industry - Partnering with local businesses to release limited-edition, region-specific products can create a unique souvenir for tourists and drive sales within the tourism industry.
3. Packaging Industry - Creating specialized packaging for limited-edition products can provide new and innovative design opportunities for packaging companies.