Altru Apparel's 'Polaroid' t-shirt line places the emblems of the instant camera on to its menswear collection. The cut-off and short sleeved tee's feature rainbow-hued Polaroid symbols, a familiar figure logo for darkroom frequenters.
The pieces, titled 'Polaroid How To, 'Polaroid Prism Tank' and 'Polaroid SX-70 Tee,' highlight the photography device's features. While the camera operates by way of dated technology, it has been brought back to the fore in recent years, especially during the production of fashion shows and casting calls.
The instantaneous pictures printed by Polaroids account for their past and present popularity. Altru Apparel plays up on the culture that abounds the contraption here, a groundbreaking choice that fits with the brand's election-themed pull overs and festive holiday lookbooks.
Posh Polaroid T-Shirts
Altru Apparel's Graphic Tee's Mimic Camera Logos
Trend Themes
1. Camera Logo Fashion - The trend of incorporating camera logos into fashion collections offers opportunities for both the fashion and photography industries to collaborate in creating unique products that appeal to both demographics.
2. Nostalgia-inspired Apparel - Designing apparel that plays on the nostalgia of past cultural trends offers a new opportunity for apparel companies to differentiate their products.
3. Printed T-shirts - The trend towards printed graphic t-shirts offers opportunities for fashion companies to collaborate with artists and graphic designers to create unique and eye-catching designs.
Industry Implications
1. Fashion - Incorporating recognizable logos and nostalgic themes into fashion collections offers opportunities for the apparel industry to differentiate their products and appeal to a wider market.
2. Photography - The incorporation of camera logos and unique prints into fashion collections offers opportunities for the photography industry to collaborate with fashion designers and artists in creating unique products.
3. Graphic Design - The trend towards printed graphic t-shirts provides opportunities for graphic designers to collaborate with fashion companies in creating unique and eye-catching designs that appeal to a wider audience.