'Earthly Choice' is selling a gluten-free grain that provides a tasty alternative to oatmeal. Although oatmeal is a healthy breakfast option, many consumers are interested in adding more variety to their morning meals. This nutritious grain is an excellent breakfast substitute for the oatmeal-fatigued.
The superfood grain is known as 'Teff' and it is a staple in Ethiopian cuisine. Teff is naturally gluten-free and has a mild nutty taste. The tiny grain can be used to prepare a type of porridge that has a similar texture to oatmeal. Teff is not only tasty, but it is also extremely nutritious. The grain is high in calcium, protein and fiber, while also being low in sodium and saturated fats.
For consumers who are interested in adding variety to their breakfast, Teff provides a tasty alternative to oatmeal.
Hearty Ethiopian Porridges
This Nutritious Superfood Provides a Tasty Alternative to Oatmeal
Trend Themes
1. Gluten-free Breakfast - A demand for gluten-free breakfast options is increasing, offering a disruptive innovation opportunity for businesses to offer tasty alternatives to traditional options like oatmeal.
2. Ethiopian Cuisine Trend - Ethiopian cuisine is gaining popularity, providing a disruptive innovation opportunity for businesses to introduce dishes like Teff porridge to a wider audience.
3. Superfoods - The increasing trend of incorporating superfoods into daily diets offers a disruptive innovation opportunity for businesses to develop and market nutritious food products like Teff.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of the trend by diversifying their breakfast offerings, incorporating superfoods like Teff into their products.
2. Ethnic Foods - The ethnic food industry, especially Ethiopian cuisine, can take advantage of the trend by promoting and introducing traditional dishes like Teff porridge to a wider audience.
3. Health and Wellness - The increase in awareness and demand for healthy food options offers a disruptive innovation opportunity for businesses to promote the health benefits of Teff as a superfood.