The Altered Barbie Exhibition 2010 in San Francisco surely did transform the classic Barbie and Ken dolls in interesting ways.
Incorporating naughty themes and presenting political statements, the Altered Barbie Exhibition 2010 is definitely not an exhibit you'd want your child to attend. Regardless, these positioned dolls are definitely intriguing to look at, as they place these classic childhood toys in a different light.
Implications - Youth consumers are challenging previous conceptions of beauty and gender roles. By creating ad campaigns that build around displacing traditional conceptions of beauty, gender and ultimately, happiness, companies can speak to this demographic on its terms. Companies should consider ads with models that deviate from orthodox conceptions of beauty.
Controversial Doll Set-Ups
Mutated Barbie & Ken Figurines at the Altered Barbie Exhibition 2010
Trend Themes
1. Challenging Beauty Standards - Opportunity for companies to create ad campaigns that redefine traditional notions of beauty and appeal to youth consumers.
2. Reimagining Gender Roles - Companies can develop marketing strategies that break free from traditional gender stereotypes to engage with the younger generation.
3. Controversial Art Exhibitions - Exhibition events that showcase unconventional perspectives on childhood toys present an opportunity for artists and collectors to push boundaries and provoke discussion.
Industry Implications
1. Fashion and Beauty - Fashion and beauty brands can tap into the movement of challenging beauty standards to create inclusive and diverse campaigns.
2. Media and Advertising - Marketing and advertising agencies have the chance to create impactful campaigns that challenge gender stereotypes and resonate with younger audiences.
3. Art and Collectibles - Artists and collectors can explore unconventional perspectives on childhood toys through exhibitions that spark conversation and raise awareness for societal issues.