The high-tech Alta towel is a self-sterilizing, germ-killing towel that's engineered with a proprietary fiber that eliminates bacteria on contact. The plush towel helps to protect individual health by killing microbes before they have a chance to grow, effectively eliminating the mold and bacteria that naturally flourishes on moist, damp surfaces. Keane Veran, co-founder and CEO of OURA, the creator of the Alta towel, says "Most people are familiar with the smell of an old musty towel, but most are not aware that these odors – no matter how faint – are caused by mold and bacteria that love to grow on moist, damp fibers."
Thanks to CottonX technology, the high-tech towel's antimicrobial copper-infused fibers break down odor-causing molecules to create freshness that lasts hundreds of washes.
Plush Self-Sterilizing Towels
The Alta Towel Eliminates Bacteria, Mold and Musty Odors
Trend Themes
1. Self-sterilizing Products - Opportunity for companies to innovate by creating self-sterilizing versions of commonly used products such as towels, sheets, and clothing.
2. Antimicrobial Fiber - New market opportunities for producers of antimicrobial fiber that can be used in a variety of products, including towels.
3. Hygienic Home Products - Increased demand for hygienic home products, creating opportunities for companies to offer a range of self-sterilizing products for the home.
Industry Implications
1. Home Products - Opportunity for companies in the home products industry to develop and market more hygienic and self-sterilizing versions of common household items such as towels and bedding.
2. Textile Industry - Potential for companies in the textile industry to capitalize on the creation and sale of antimicrobial fiber for various uses, including towels.
3. Healthcare Industry - Increased demand for hygienic products in healthcare settings, creating opportunities for companies that produce self-sterilizing products that can be used in hospitals and other medical facilities.