ALOHA is a brand of health food supplements that's largely been known for its vegan and gluten-free protein bars and powders, and the brand has now added a series of pre-mixed plant-based protein drinks to its selection.
The protein drinks are offered in three different flavors: Vanilla, Coconut, and Chocolate Sea Salt. In one serving there are 18 grams of protein, prebiotics to promote good gut health, MCT oil that's derived from coconuts, and electrolytes that help to replenish nutrients after a work out.
What makes ALOHA different from its competitors is its unique protein formula, which combines a coconut milk base with a proprietary blend of brown rice and peas. In addition to making it more accessible to consumers with allergies and dietary restrictions, the blend creates a perfectly creamy texture and tastes great.
Plant-Based Protein Drinks
ALOHA's Delicious Shakes are Available in Three Unique Flavors
Trend Themes
1. Plant-based Protein Drinks - Opportunity for brands to enter the market with innovative plant-based protein drinks that cater to consumers with allergies and dietary restrictions.
2. Pre-mixed Protein Drinks - Recognizing the demand for convenient and ready-to-drink protein options, brands can develop pre-mixed protein drinks that provide essential nutrients for post-workout recovery.
3. Alternative Protein Sources - The use of brown rice and pea protein in plant-based protein drinks presents an opportunity for brands to explore alternative protein sources and cater to the growing plant-based diet trend.
Industry Implications
1. Health Food Supplements - Health food supplement brands can expand their product offerings by introducing plant-based protein drinks that align with consumers' dietary needs and preferences.
2. Fitness and Wellness - The fitness and wellness industry can capitalize on the rising demand for convenient and nutritious protein options by developing and promoting plant-based protein drinks for post-workout recovery.
3. Food and Beverage - Food and beverage companies can tap into the plant-based protein trend by creating innovative and delicious pre-mixed protein drinks that cater to health-conscious consumers.