Alternative milks like almond are gaining popularity amongst consumers who are looking to avoid dairy for health or diet reasons, so brands are responding with new products like the Starbucks Almond Milk Beverages.
Set to launch in 2018, the bottled Frappuccino drinks are set to come in two flavor options including Mocha and Vanilla, which comes as a suitable replacement for the brand's original dairy-based option. While the drinks are made with almond milk, they are not 100% vegan or dairy-free given the other ingredients that are present in the recipe yet come as a suitable way to steer away from a dairy-heavy drink from the brand.
The Starbucks Almond Milk Beverages are set to be available in grocery stores and convenience stores as a different way to enjoy the brands signature coffee.
Prepackaged Almond Milk Drinks
The New Starbucks Almond Milk Beverages will Launch in 2018
Trend Themes
1. Alternative-milk-based Beverages - There is room for growth in alternative milk-based beverages as consumers seek out plant-based and dairy-free options.
2. Prepackaged Beverages - Prepackaged beverages with alternative milk options offer convenience and accessibility for consumers on-the-go.
3. Brand Diversification - Brands diversifying their product offerings to cater to different dietary needs and preferences can tap into new markets.
Industry Implications
1. Food and Beverage - The food and beverage industry can adapt to consumer demand for alternative milk-based beverages to increase revenue.
2. Health and Wellness - The health and wellness industry can promote the benefits of alternative milk-based beverages to consumers seeking healthier options.
3. Retail - Retailers can expand their selection to include alternative milk-based beverages to appeal to a wider consumer base.