Above & Below is single-source, all-natural skincare solution for men boasting a regal visual branding scheme. Using biology-inspired motifs and a bold off-white and green color scheme, the Above & Below range appears futuristic and stylish thanks to its uniquely positioned packaging.
Designed by Butcher & Butcher, the Above & Below range features a host of products made from a single ingredient. Emphasizing purity and simplicity, the men's skincare brand is poised to turn heads thanks to its attention-commanding packaging in boxes inspired by wine boxes and flashy metallic silver pouches.
The naturally derived line is an elegant, fuss-free solution to male grooming needs and is made from "100% extra virgin coconut oil sustainably sourced direct from organic Samoan farmers." Based in New Zealand, Above & Below is a brand of Gbenda-Charles.
Single-Source Men's Cosmetics
Above & Below is an All-Natural Skincare Solution for Men
Trend Themes
1. Single-source Skincare - The trend of single-source skincare solutions using one main ingredient could disrupt the men's cosmetics industry in terms of product differentiation and sustainability.
2. All-natural Men's Cosmetics - The trend of all-natural and organic skincare solutions specifically for men could disrupt the men's cosmetics industry and appeal to environmentally conscious consumers.
3. Minimalist Packaging Design - The trend of minimalist packaging designs, inspired by wine boxes and metallic pouches, could disrupt the packaging industry by creating a new standard of sleekness and sophistication.
Industry Implications
1. Men's Cosmetics - This industry could benefit from disruptive innovations such as single-source, all-natural, and sustainable skincare solutions marketed towards environmentally conscious and health-conscious male consumers.
2. Organic Farming - Organic farming is an industry that could benefit from this trend, as it creates new market opportunities for organic and sustainably sourced agricultural products.
3. Packaging Design - This industry could benefit from the trend of minimalist packaging designs and materials that cater to environmentally conscious and design-savvy consumers.