Michelob ULTRA debuted a new commercial called 'All Star Cast' ahead of the Super Bowl to promote its organic hard seltzers.
As the name of the commercial states, the 60-second spot features a roster of celebrities, and is narrated by an actor who does a flawless impression of Christopher Walken. While the ad seems to show Megan Fox, Serena Williams, Sylvester Stallone, Lucy Liu, and Usher, it's revealed that they're all actually celebrity lookalikes when the real Don Cheadle flies in on a helicopter and confronts his own lookalike.
With this creative concept, Michelob ULTRA playfully highlights that its hard seltzer is "as real as it tastes" and is superior to competing products that are full of artificial ingredients and sugar.
Celebrity Lookalike Seltzer Ads
Michelob ULTRA's 'All Star Cast' Commercial Features Don Cheadle
Trend Themes
1. Celebrity Lookalike Advertising - Companies can tap into the popularity of celebrities by using lookalikes to advertise their products, which can be a cheaper alternative to using the actual celebrity.
2. Humorous Product Promotion - By using humor, companies can create memorable and entertaining advertisements that help to increase brand recall and customer loyalty.
3. Product Transparency Marketing - Advertising that emphasizes the quality and natural ingredients of a product can appeal to consumers who are increasingly concerned with healthy living and want to know what they're consuming.
Industry Implications
1. Beverage Industry - Companies can use creative marketing strategies to differentiate their products and capture the growing demand for healthier, low-calorie beverage options.
2. Advertising Industry - Innovative advertising techniques, such as the use of celebrity lookalikes, can capture viewers' attention and help clients stand out in a crowded advertising landscape.
3. Entertainment Industry - By partnering with celebrities or creating entertaining advertisements, companies can increase engagement with their target audience and create a buzz around their products.