Recently, Target launched the All in Motion capsule which brings together affordability and high-performance construction.
For women, activewear begins at $12 USD and it includes essentials like pants, tops, sports bras, leggings, shorts, and jackets, and sweatshirts. The silhouettes are made to be lightweight and versatile enough for consumers to wear them all day—from seamless sports bras with "Bonded technology" to high-waisted Performance Leggings. All in Motion features inclusive sizing—from 1X to 4X—and performance-ready tech at accessible prices. Each garment is engineered with a fabric that offers four-way stretch, flat seams, moisture-wicking capabilities, and optimized breathability. All of this contributes to individuals feeling comfortable and supported throughout their day, whether they are being active in sport or simply running errands.
Affordable Activewear Collections
Target's All in Motion Line is Catered to Men, Women, & Children
Trend Themes
1. Affordable Activewear Collections - Target's All in Motion line offers affordable activewear for men, women, and children.
2. High-performance Construction - All in Motion features high-performance construction with four-way stretch, moisture-wicking capabilities, and optimized breathability.
3. Inclusive Sizing - All in Motion offers inclusive sizing from 1X to 4X, providing options for a diverse range of customers.
Industry Implications
1. Retail - The retail industry can benefit from offering affordable activewear collections with high-performance features.
2. Fashion - The fashion industry has an opportunity to create inclusive activewear lines with performance-ready technology.
3. Sporting Goods - Sporting goods companies can disrupt the market by developing affordable activewear collections with high-performance fabrics and inclusive sizing.