The new ALL AT SEA Spring/Summer 2019 collection dials back to its heritage for design influence. The label searched for inspiration from Denmark's own historical roots in order to create what it calls a "maritime universe." The brand's creative director Benjamin Monrad emphasizes that he wanted to bring back the feeling of "living and breathing by the sea, with windswept benches [...] amber and the sand under your feet. All these elements ties in beautifully with the soul of ALL AT SEA."
The nautical sense is translated through silhouettes such as silky shirts, cotton tees, all-purpose pajamas, summer shirts and polo shirts. The color palette also correlates to the seaside theme as well, with predominant hues of blue, along with pastel touches of yellow and salmon pink.
Denmark-Inspired Apparel
The ALL AT SEA Spring/Summer 2019 Range Explores Its Cultural Roots
Trend Themes
1. Heritage-inspired Apparel - Disruptive innovation opportunity: Create a line of clothing that draws inspiration from a specific cultural heritage to appeal to consumers seeking unique and authentic designs.
2. Nautical Fashion - Disruptive innovation opportunity: Develop a collection of clothing and accessories that capture the essence of the sea and maritime lifestyle.
3. Seaside Color Palette - Disruptive innovation opportunity: Introduce a line of products that feature a color palette inspired by the coastal environment, creating a sense of calm and relaxation.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Utilize cultural roots and historical references in fashion design to stand out in a crowded market.
2. Apparel Manufacturing - Disruptive innovation opportunity: Incorporate unique materials and construction techniques to create nautical-inspired apparel that meets the demands of modern consumers.
3. Interior Design - Disruptive innovation opportunity: Apply a seaside color palette in interior design to create spaces that evoke a sense of tranquility and connection to nature.