Karhu draws inspiration from the decathlon with its new All Around pack of footwear designs. The Olympic event is the main influence behind the capsule, spotlighting the 1939 catalog image of the brand's Olympic installation. The designs are detailed with a bright color palette.
There are abstract and vibrant designs inspired specifically by the Memphis Art Movement from the 80s. The hues include green, pink, yellow, and gold. The silhouettes that make up the sporty collection include the Aria 95, the Legacy 96, the Fusion 2.0, and the Synchron Classic shoes. This is the second All Around pack to launch and it is now available to shop online at Karhu. To reinforce this theme, Karhu works in collaboration with Di Molgetta Frantoiani.
Olympic-Themed Running Shoes
Karhu's All Around Pack Celebrates the Series of Decathlon
Trend Themes
1. Olympic-inspired Footwear - Opportunities for creating new designs and collections of shoes based on inspiration from past Olympic events.
2. Memphis Art Movement Influenced Shoe Designs - Developing footwear designs that are inspired by popular art programs and movements from the past.
3. Sporty Shoe Collections - Creating collections of shoes that have a unique combination of sporty style and colorful designs.
Industry Implications
1. Athletic Footwear - A chance to create new and improved collections of sporty shoes inspired by past Olympic events and art movements.
2. Fashion Retail - An opportunity for retailers to expand their inventory with trendy and unique sporty shoe designs.
3. Sports Events Merchandise - Opportunity to partner up with sports events organizers and create merchandise based on past Olympic events and art movements.