The Alexis Bittar Spring/Summer 2014 campaign introduces the label's collection in an offensively playful manner. Model Ines Rau upturned her middle finger within images taken by photographer Willy Vanderperre. Given the shocking elements at play, the designer evidently aims to arrest and surprise fans.
Stylist Marie Chaix furthered the unforeseen aspects of this Bittar production. A black face veil was placed next to a leather-clad baseball cap, pieces that are seldom present within adornment advertisements.
Rings worn at the knuckles and base of fingers were also showcased. While these additions may have been anticipated, Chaix updated the standard lot with angular low-hanging earrings and screw-shaped pieces. Consequently, Rau came across as quite combative and modern.
Finger Flipping Jewelry Campaigns
The Alexis Bittar Spring/Summer 2014 Ads Are Rudely Stylish
Trend Themes
1. Playful Jewelry Campaigns - Creating jewelry campaigns that are provocative and unexpected, challenging traditional norms in the industry.
2. Unconventional Adornments - Introducing unconventional accessories like face veils and leather-clad baseball caps into the world of jewelry, pushing boundaries and redefining what can be considered as adornments.
3. Knuckle and Finger Rings - Showcasing rings worn on the knuckles and base of fingers, reinventing traditional jewelry trends and offering a fresh perspective on hand accessories.
Industry Implications
1. Fashion Jewelry - Opportunity for fashion jewelry brands to create campaigns that challenge norms and capture attention with unexpected and playful visuals.
2. Fashion Advertising - Innovative approaches in fashion advertising by incorporating unconventional accessories and styling choices that demand attention and create a bold statement.
3. Accessories Retail - Potential for accessories retailers to embrace and promote unconventional jewelry trends such as knuckle and finger rings, catering to customers seeking unique and modern accessories.