The official images for the Alexander Wang for H&M collection has hit the web and they are just as exciting as women could have imagined. Taking a strong sporty aesthetic, the all-black outfits are paired with a hockey stick, football and what could be a lacrosse stick. Fierce and fashionable, the promotional photoshoot encourages women to go dark and edgy for the fall and winter seasons.
Starring models Joan Smalls, Raquel Zimmermann, Isabeli Fontana and Natasha Poly, the Alexander Wang for H&M ad campaign was shot by photographer Mikael Jansson. According to WWD, the accompanying television commercial for the latest H&M collaboration will air starting on October 30th. Until then, these images will have to satisfy women. Of course, what will truly satisfy them is getting their hands on the actual pieces.
Sporty Fashion Collaborations
Official Alexander Wang for H&M Images Star Isabeli, Joan & Raquel
Trend Themes
1. Sporty Fashion - Disruptive innovation opportunities in this trend include developing sustainable sportswear and incorporating technology into athletic apparel.
2. Fashion Collaborations - Opportunities in this trend lie in creating partnerships between fashion brands and other industries such as technology or entertainment.
3. Dark and Edgy Fashion - Disruptive innovation opportunities in this trend include exploring new materials and techniques to create unique and unconventional clothing designs.
Industry Implications
1. Fashion - The fashion industry can benefit from leveraging sportswear trends to create stylish and functional clothing options.
2. Retail - There is an opportunity for retail industry to capitalize on fashion collaborations by offering exclusive and limited-edition pieces.
3. Marketing - The marketing industry can explore creative ways to promote dark and edgy fashion trends through engaging visual campaigns and storytelling.