The Alexander McQueen eyewear collection for spring 2010 just proves how much of a genius the late designer was. Instead of featuring gorgeous models, this campaign has gone for a morbid theme and opted for the dead.
Known for his use of skeletons and in-your-face ad campaigns, it really isn't a surprise that the Alexander McQueen eyewear collection is comparable to a work of art. These beautifully digitized images feature the signature snakeskin pattern, a gigantic skull and coveted sunglasses from the house of McQueen.
Skeletal Sunglasses
The Alexander McQueen Spring 2010 Eyewear Collection is Morbid
Trend Themes
1. Morbid Eyewear - Brands can explore using morbid themes in their eyewear collection campaigns to create unique and memorable marketing experiences
2. Digitized Fashion - Using digital renderings in fashion campaigns can add a futuristic element to the brand and appeal to a tech-savvy customer base
3. Artistic Ad Campaigns - Brands can commission artists to create thought-provoking ad campaigns that showcase their products uniquely
Industry Implications
1. Fashion - Fashion brands can utilize unique themes and stunning visuals to create buzz and attract attention from customers
2. Luxury Goods - The eyewear market particularly for luxury fashion can explore new design themes to create an exceptional customer experience
3. Visual Arts - Visual artists and designers can collaborate to push the boundaries of traditional fashion campaigns and create something truly unique