I don’t often wear perfume because I am a big baby and strong scents give me a headache. But I do enjoy their packaging, it's hard to get tired of a cool perfume bottle. The Alexa Lixfeld Fragrance is sure to be a great scent, but the bottle is even better.
Designed with what appears to be a faux concrete cap (at least we hope it is faux!) on top, there are three different scents to choose from. The perfume, incidentally called Fragrance, is denoted by the three different shades of concrete used for the cap. Final answer, the Alexa Lixfeld fragrance is cool.
Cement-Topped Scents
The Alexa Lixfeld Fragrance Bottle is Topped with Concrete
Trend Themes
1. Concrete-topped Packaging - Opportunity to create fragrances or other products with cement or concrete tops to differentiate from traditional packaging.
2. Multi-shaded Packaging - Opportunity to create products with multiple shades of packaging to add eye-catching visual interest and create unique product identifiers.
3. Eco-friendly Packaging - Opportunity to innovate and utilize sustainable materials to create beautiful and unique packaging, like faux concrete, to attract environmentally conscious consumers.
Industry Implications
1. Fragrance Industry - Using new and unique packaging materials for fragrances can help differentiate from competitors and attract new consumers.
2. Home Decor Industry - Innovative packaging can increase perceived value and attractiveness of home decor products like candles or diffusers.
3. Personal Care Industry - Exploration of new materials for personal care packaging can appeal to consumers who value self-care and appreciate visually appealing products.