Beach fashions are being brought to a whole new haute couture level within this Alex Sanders Grazia shoot, getting everyone excited for the warm weather. This June 2011 editorial features the work of famed photographer Richard Bernadin, who captures model Alex Sanders beachside.
For those looking for beachwear inspiration this season, the Alex Sanders Grazia shoot favors gingham fashions, oversized straw beach bags and floppy hats. The shoot takes place in gorgeous Saint-Tropez, which is known to be a high-end vacation destination.
Implications - This season simple patterns and basic color pallets have been favored by designers who are conscious that consumers enjoy indulging in classic fashion purchases. Through purchasing classic styles consumers can better ensure they receive longevity out of their purchases.
Driftwood-Draped Damsels
The Alex Sanders Grazia Series Showcases Natural Beach Fixings
Trend Themes
1. Gingham Fashion - Opportunity for fashion designers to incorporate simple patterns in beachwear collections, catering to consumers' preference for classic styles.
2. Oversized Straw Beach Bags - Potential for bag designers to create larger, more practical beach bags, meeting the demand for spacious beach accessories.
3. Floppy Hats - Disruptive innovation opportunity for hat designers to reinvent the floppy hat, introducing new materials or designs for a fresh beach fashion look.
Industry Implications
1. Fashion Design - Fashion designers can explore the trend of gingham fashion and oversized straw beach bags, creating beachwear collections that cater to consumer preferences.
2. Bag Design - Opportunity for bag designers to meet the demand for oversized straw beach bags, offering spacious and practical beach accessories.
3. Hat Design - Innovative hat designers can capitalize on the trend of floppy hats, introducing new materials or designs to reinvent this classic beach accessory.