In an effort to help those affected by the outbreak of COVID-19, Aldi — the German family-owned discount supermarket chain — launched a volunteer voucher scheme to make it easier for volunteers to buy food on behalf of anyone vulnerable to the virus or individuals who are self-isolating. The vouchers can be purchased online and given to volunteers, friends, or family members helping those in need during these challenging times.
Fritz Walleczek, managing director for corporate responsibility at Aldi, said: "This is an incredibly difficult time for certain people in our communities and, as has always been our mission, we want to ensure everyone has safe, easy and affordable access to quality food. We all owe huge thanks to the volunteers, friends and family members that are making sure vulnerable people across the UK can get groceries while they self-isolate. I’m hopeful that our voucher scheme will make it a little bit easier for them to continue this vital work."
Volunteer Grocery Vouchers
Aldi Launched a Volunteer Voucher Initiative for Vulnerable Customers
Trend Themes
1. Volunteer Voucher Schemes - Businesses can launch voucher schemes to provide easy access to food and supplies for vulnerable populations during pandemics.
2. Online Purchasing Platforms - Businesses can develop web-based platforms to facilitate the online purchase of vouchers for volunteers aiding vulnerable populations during pandemics.
3. Corporate Social Responsibility - Companies can demonstrate social responsibility by enabling easy access to food and supplies for volunteers helping vulnerable populations during pandemics.
Industry Implications
1. Retail - Retailers can launch voucher schemes to provide easy access to food and supplies for vulnerable populations during pandemics.
2. E-commerce - E-commerce companies can develop web-based platforms to facilitate the online purchase of vouchers for volunteers aiding vulnerable populations during pandemics.
3. Food Delivery - Food delivery services can collaborate with retailers to enable easy access to food and supplies for volunteers helping vulnerable populations during pandemics.