Even though the 'Not Your Father's Root Beer' boasts a number of old-fashioned elements, this alcoholic root beer product has been reinvented for the modern age.
The product takes inspiration from the launch of an American-style root beer beverage produced by Small Town Brewery in the United States, but it is being launched in the UK through a partnership with brewer Charles Wells. The alcoholic root beer is made using an old brewing technique that involves the use of natural botanicals and spices like sarsaparilla, Madagascar vanilla, oak, wintergreen, liquorice, honey, citrus and mint.
Not Your Father's Root Beer is a product that provides the perfect combination of nostalgia, botanical ingredients and hard soda, all of which are especially popular in the beverage industry.
Botanical Alcoholic Sodas
This Alcoholic Root Beer Celebrates Traditional Brewing
Trend Themes
1. Botanical Alcoholic Sodas - Combining botanical ingredients with alcohol to create unique and nostalgic flavors
2. Hard Sodas - Creating alcoholic versions of traditionally non-alcoholic beverages, such as root beer and soda
3. Craft Brewing Techniques - Incorporating old brewing methods and natural ingredients into modern alcoholic beverage production
Industry Implications
1. Alcoholic Beverages - Developing new and innovative alcoholic beverages using unique flavor profiles
2. Craft Brewing - Incorporating traditional brewing techniques and natural ingredients to create unique and specialized alcoholic beverages
3. Non-alcoholic Beverages - Expanding into the alcoholic beverage market by creating alcoholic versions of popular non-alcoholic beverages