Fashion label ALCH recently unveiled its Spring/Summer 2020 designs on the runway, highlighting Alexandra Hackett's admiration of plastic carrier accessories and sing-use plastic materials. She often expressed her appreciation of finding beauty in unconventional forms such as product packaging and plastic materials.
The designs adorn pieces with logos including the plastic bag arsenal. The overall goal of the designer for the season is to bring a stronger sense of awareness to plastic treatment on a global scale in order to ultimately lead towards reducing plastic use and maximize functionality. The range also showcases materials including silk, denim, heated polyethylene, and technical nylons. The color palette is highlighted by monochromatic hues of black, white, and gray, along with neon yellow.
Plastic Reduction Awareness Fashion
ALCH Explores Sustainable Themes for Its SS20 Collection
Trend Themes
1. Sustainable Fashion - Exploring the use of unconventional materials and promoting awareness of plastic reduction in the fashion industry.
2. Upcycling - Repurposing plastic carrier accessories and single-use plastic materials to create unique and sustainable fashion designs.
3. Material Innovation - Experimenting with heated polyethylene and technical nylons to showcase new, eco-friendly materials in fashion design.
Industry Implications
1. Fashion - The fashion industry can take inspiration from ALCH's sustainable approach and incorporate unconventional materials and recycling methods into their collections.
2. Sustainable Packaging - The packaging industry can explore alternative materials and design solutions to reduce the use of single-use plastics and promote eco-conscious packaging options.
3. Textile Manufacturing - Textile manufacturers can focus on developing innovative and sustainable materials, such as heated polyethylene and technical nylons, to meet the demand for eco-friendly fashion.