The Alberta Ferretti for Macy's SS12 ad campaign is filled with fashion fit for a European diva, or a woman who wishes she was one. From elegant headscarves to vibrant dresses, the looks have a 50s retro twist that makes them more classy than trashy. Granted, the diva aspect present in each outfit is accentuated by the model's attention-loving behaviour. Aside from that, the dresses would be perfect for any event, day or night.
Lensed by famed photographer Ellen von Unwerth, the Alberta Ferretti for Macy's SS12 ad campaign stars Mariacarla Boscono. The Italian beauty is perfect for the theme of this photoshoot. Her quintessential dark looks, voluptuous curves and full lips showcase the fashion beautifully. The capsule collection, which is made up of 24 pieces, will get people in the holiday mood.
Euro Diva Campaigns
The Alberta Ferretti for Macy's SS12 Ads Star a Retro Mariacarla Boscono
Trend Themes
1. Retro Fashion - Retro-inspired fashion with a 50s twist is becoming popular, presenting opportunities for clothing brands to offer nostalgic pieces with modern updates.
2. European Influences - The influence of European fashion and style can inspire fashion brands to create collections that channel a specific European city or cultural movement.
3. Capsule Collections - Creating limited-edition capsule collections with renowned designers can help department stores and retailers grab consumer attention and add exclusivity to their offerings.
Industry Implications
1. Fashion - The fashion industry can tap into the growing popularity of retro-inspired clothing and European styles to create new lines or update existing ones.
2. Retail - Department stores and retailers can benefit from collaborating with high-end designers to create capsule collections that generate buzz and attract more customers.
3. Advertising - Advertising agencies can incorporate retro and European themes into their campaigns, as seen in the Alberta Ferretti for Macy's SS12 ad campaign, to appeal to consumers' sense of nostalgia and sophistication.