Imagine: You're extremely committed to stopping global warming, and you want to rest of the world to help you. You have a $300 billion budget. Your name is Al Gore.
Gore's latest step to showing his pledge to stop climate change comes in the form of a $300 billion ad campaign, the first part of which has already been launched on Gore Group's site, wecansolveit.org.
The ad takes a very patriotic angle that Americans will love ("by solving the climate crisis, we are honoring an American tradition") but if Gore wants to tackle global warming, he's going to have to come up with something that speaks to the rest of the world too.
It illustrates that "climate change as the next momentous and culturally-defining quest, occupying the same pantheon as the Normandy Invasion, Civil Rights, and the Apollo missions," according to The Center for Science Writings.
"Featuring the narration of actor William H. Macy, who always sounds sincere, the ad does an admirable job in conveying the urgency of acting on climate change by stating that 'we didn't wait for someone else to storm the beaches of Normandy: we didn't wait for someone else to guarantee civil rights:' and so on."
What else will he come up with? With a budget like that, and the ability to reach millions of people around the world, I can't wait to see the impact of his ads!
$300 Billion Green Ad Campaign
Al Gore's We Can Solve It
Trend Themes
1. Patriotic Climate Change Messaging - Disruptive innovation opportunity: Develop advertising campaigns that connect the urgency of climate change with national pride and patriotism.
2. Global Climate Change Awareness - Disruptive innovation opportunity: Create ad campaigns that effectively communicate the importance of climate change action to a global audience.
3. $300 Billion Advertising Investments - Disruptive innovation opportunity: Explore innovative advertising strategies to maximize the impact of massive investments in climate change awareness campaigns.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Integrate immersive technologies like augmented reality or virtual reality into climate change advertising campaigns for a more engaging and impactful experience.
2. Environmental Activism - Disruptive innovation opportunity: Develop online platforms or mobile apps that empower individuals to take climate change action in their daily lives and share their efforts with others.
3. Renewable Energy - Disruptive innovation opportunity: Leverage the advertising budget to highlight the potential of renewable energy sources and drive greater adoption among individuals and businesses.