The Akris Spring/Summer 2013 advertisement campaign features Canadian model Alana Zimmer. Zimmer is depicted within green fronds while wearing the seasonal pieces, speaking to the brands' evident high regard for fashion in nature.
Photographer Karim Sadli zeroed in on the leaves and apparel for this Spring/Summer 2013 campaign. His saturated finish was matched with black and white imagery, showcasing the lace gowns, gilded blazers and loose beige tops within lush backdrop.
Zimmer proved to be the perfect subject for Akris as she sported the apparel alongside the large, oversize accessories, seen in the messenger bags, camel-hued totes and dark purses, items that will certainly be of mass appeal to followers of the label during the coming warm months.
Fabulous Frond Advertisements
The Akris Spring/Summer 2013 Campaign is Shot in the Foliage
Trend Themes
1. Fashion in Nature - Opportunity for fashion brands to incorporate natural elements into their advertising campaigns.
2. Saturated Finish Imagery - Opportunity for photographers and marketers to experiment with bold and colorful visual styles.
3. Oversize Accessories - Opportunity for accessory designers to create large, statement pieces that are on-trend.
Industry Implications
1. Fashion - Opportunity for fashion brands to explore new ways of incorporating nature into their designs and campaigns.
2. Photography - Opportunity for photographers to experiment with bold and vibrant visual styles, creating unique and eye-catching images.
3. Accessories - Opportunity for accessory designers to create oversized accessories that make a bold statement and appeal to fashion-forward consumers.