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Akiko Ida & Javelle Share a Love For Fruits and Vegetables

Akiko Ida is a very talented Japanese artist that ran into his French love (and fellow artist) Javelle. They met while studying photography at the Paris “Arts Decoratifs” art school and have been in love with each other (and photography) ever since.

The gallery above features some of their photographs from their “Fruit and Vegetables” collection. The collection features handmade miniatures atop watermelons, mushrooms and kiwis making mundane day-to-day activities look extraordinary.

Implications - With more leisure time brought on by modern conveniences, consumers are now able to enjoy simple, tangible pleasures such as music or fine art. This prompts corporations to integrate an element of culture or abstract imagery into campaigns or products.
Trend Themes
1. Miniature Photography - There is a trend towards using miniature objects in photography, creating unique and imaginative visuals.
2. Fruit and Vegetable Art - The trend of utilizing fruits and vegetables in art is rising, providing opportunities for creative and sustainable expressions.
3. Abstract Imagery in Marketing - There is a trend towards incorporating abstract and cultural elements in marketing campaigns, adding emotional depth and resonance to products and services.
Industry Implications
1. Photography Industry - The photography industry can benefit from the trend of using miniature objects in photography by creating innovative and captivating visuals for clients and consumers alike.
2. Art Industry - The trend of utilizing fruits and vegetables in art can create a new market for sustainable and eco-friendly artworks, providing opportunities for artists and consumers to engage with nature in meaningful ways.
3. Marketing Industry - The trend of incorporating abstract and cultural elements in marketing provides opportunities for companies to showcase products and services as part of a larger cultural dialogue, ultimately creating deeper connections with their consumers.

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