The body of photographs in the portfolio of Aitken Jolly are consistent with her name, evoking a jovial sense of youthful fun that is captivating and creative. The London based photog has made more than a name for herself over the last few years, having worked with avant-garde fashion publications such as Dansk, Flair and Wonderland.
Her wide ranging photographs, which move from eerie to jubilant and back again are catching the attention of international editorials, designers and fashion models who are eager to work with the fresh-eyed photographer and her unusual lens. Between her beauty, portrait and fashion photographs, Jolly brings her subjects and their clothes to life in unique stories that are impossible to overlook.
Playful Pop Art Portraits
Aitken Jolly Recaptures the Beauty in Youth in High Fashion Photographs
Trend Themes
1. Youthful Fashion Photography - As Aitken Jolly's youthful style becomes more popular, there is an opportunity for other fashion photographers to capture the beauty and energy of youth in new and creative ways.
2. Playful Portraiture - Jolly's playful style can inspire other photographers to experiment with unconventional portrait photography, and create new, unpredictable takes on classic styles.
3. Unconventional Fashion Stories - As editorial fashion photography becomes more unpredictable and unexpected, there is an opportunity for designers and models to showcase their work in unique and unconventional ways.
Industry Implications
1. Fashion Photography - The trend towards more playful and unconventional fashion photography can be seen as an opportunity for creative photographers, editorial publications, and fashion brands to capture new audiences with fresh perspectives.
2. Fashion Design - As unconventional fashion stories become more popular, fashion designers can use this trend as an opportunity to showcase their creativity and create unique fashion that tells a story.
3. Editorial Publications - The popularity of unconventional fashion stories and playful portraiture can be an opportunity for editorial publications to differentiate themselves and stay ahead of the curve with fresh and new content.