Aisle50 is a new daily deal service that offers discounts on perhaps the most-purchased commodity in America: food. Aisle50 is based in North Carolina and has partnered with east coast grocery chain Lowes Foods to provide daily deals on food and drink to its customers.
Aisle50 works exactly like all other daily deal services. Subscribers are emailed one deal every morning that will usually save them around 50% on one item. If the subscriber chooses to purchase the deal, the credit is automatically put on their Lowes Fresh Rewards card with the discount applied at the point of purchase when the card is swiped. Aisle50 is in the process of partnering with other grocery stores, and is planning on releasing an iPhone and Android app for the service soon. You can watch the video here to get a humorous and more detailed overview of Aisle50.
Daily Deal Supermarkets
Aisle50 Offers Half-Price Groceries to Loyal Shoppers
Trend Themes
1. Daily Deal Services - Opportunity for other industries to create their own daily deal services for various products and services.
2. Discounted Grocery Deals - Opportunity for grocery stores and food retailers to offer discounted deals on food items to attract more customers.
3. Mobile Apps for Daily Deals - Opportunity for app developers to create mobile apps that offer daily deals on various products and services.
Industry Implications
1. Grocery Stores - Opportunity for grocery stores to partner with daily deal services and offer discounted deals on food items to increase customer loyalty.
2. Food Retailers - Opportunity for food retailers to collaborate with daily deal services and provide discounted deals on food and drink products to boost sales.
3. App Development - Opportunity for app developers to capitalize on the growing market of daily deal services by creating mobile apps that offer discounted deals on various products and services.