Heathrow's Terminal 2 in London now features a new sort of airport technology that will make it much easier for travelers to coordinate travel beyond the terminal.
For the modern traveler, access to the Internet is vital for keeping in touch with others and making arrangements for transportation and accommodations. However, this is often at the cost of incurring a large roaming charge, or relying on hotspots for Internet connectivity. In order to remedy this, the airport has installed sets of Smart Screens, which serve as real-time "journey comparison generators." Knowing that most people passing through the terminal are in a hurry, these screens provide live comparisons on price and travel time to get to central London between a taxis and the airport's express train service.
Real-Time Travel Screens
Heathrow's Smart Screen Airport Technology Shows Live Transportation
Trend Themes
1. Real-time Travel Information - The trend of providing real-time travel information through smart screens at airports creates opportunities for disruptive innovations in transportation coordination and improved customer experience.
2. Journey Comparison Generators - The trend of journey comparison generators on smart screens allows travelers to easily compare the price and travel time of different transportation options, opening up opportunities for disruptive innovations in travel planning and cost optimization.
3. Seamless Connectivity - The trend of providing seamless Internet connectivity at airports enables travelers to stay connected without incurring large roaming charges, presenting opportunities for disruptive innovations in mobile connectivity services.
Industry Implications
1. Transportation - The transportation industry can leverage real-time travel screens to optimize transportation coordination and improve customer experience.
2. Travel and Tourism - The travel and tourism industry can benefit from journey comparison generators to enhance travel planning and cost optimization for travelers.
3. Technology and Telecommunications - The technology and telecommunications industry can explore opportunities in providing seamless Internet connectivity solutions for airports and other public spaces.