NIGO recently announced a collaboration between Airinum and HUMAN MADE -- the duo unveil a set of Urban Air Mask 2.0. The series has three new tonal iterations of the functional design, including white, navy blue, and gray. The masks are made from technical jersey material and marked with branding details nodding to HUMAN MADE, showcasing the classic heart motif.
The masks are one size fits all and has elasticized straps to allow for some adjustment based on the wearers. It is detachable and attachable with the head strap and each mask comes with two filters that can be interchangeable. It has two exhalation valves and tested to have 98% efficiency against particles that are down to 0.3μm in size
Changeable Filter Face Masks
HUMAN MADE and Airinum Drop a Urban Air Mask 2.0
Trend Themes
1. Interchangeable Filters - The rise of interchangeable filters in face masks present an opportunity for companies to cater to the need of consumers who are looking for a mask that can be modified based on their filtration requirements.
2. Customizable Face Masks - Face masks that can be customized to suit individual style preferences presents an opportunity for companies to disrupt the traditional face mask industry by offering unique products that cater to consumers' personal preferences.
3. Functional Face Masks - Functional face masks with features such as detachable head straps, adjustable elasticized straps, and high filtration efficiency present an opportunity for companies to offer innovative products that cater to the demands of consumers who prioritize functionality.
Industry Implications
1. Fashion Retail - The fashion retail industry can capitalize on the rise of fashion-forward face masks by offering customizable face masks that cater to individual style preferences and offer a unique fashion statement.
2. Healthcare - Innovative face mask companies can partner with the healthcare industry to provide high-efficiency face masks that cater specifically to healthcare professionals and frontline workers who require the highest levels of protection.
3. Sports Equipment - Sports equipment companies can capitalize on the trend of functional face masks by offering high-performance face masks for athletes that prioritize breathability and filtration efficiency during intense workouts and training regimens.