Nike introduces its latest design of its archival Air Streak Lite sneaker model, following its three colorways unveiled back in January earlier this year. The update features a color palette that features a prominent Summit White, referencing the original model that made its debut back in 1995.
The sneaker was designed by the sportswear brand's Japanese production team and there are details in the latest iteration that nod to its heritage. The tongue features Japanese calligraphy that directly translates to the word "fast" The soft suede uppers are complete in crisp white hues which are detailed with some mesh at the collars, toe cap, and side walls for breathability. As a touch of contrast, the heel and the sides feature some black panels.
Retro Japanese-Themed Sneakers
Nike Launches the Archival Air Strike Lite Sneaker for SS20
Trend Themes
1. Retro Sneakers - Opportunity for brands to revive and re-release classic sneaker models with a modern twist.
2. Japanese-inspired Design - Potential to integrate Japanese aesthetics and cultural elements into various product designs.
3. Heritage Brand Collaborations - Collaborative opportunities between sportswear brands and production teams to create exclusive and culturally significant sneaker designs.
Industry Implications
1. Footwear - Disruptive innovation potential in creating nostalgic designs with a contemporary appeal in the footwear industry.
2. Fashion and Apparel - Incorporating Japanese-inspired design elements into fashion and apparel can attract consumers looking for unique and culturally influenced styles.
3. Sportswear - Collaborative projects with Japanese production teams can bring fresh and culturally authentic designs to the sportswear market.