In a marketing strategy to attempt to demonstrate and publicize the complex system of the intermodal process, transport companies General Electric Transportation and CSX Corporation have enlisted the help of British musician Reuben Wu of a UK rock band called Ladytron in creating a video using train and air sounds called 'Over 2 Million Containers, 2,000 Routes.'
The intermodal process is an intricate and highly efficient transport system that connects rail, truck, and ocean freight. The astounding video manages to capture the complex and intricate process by combining music and imagery to illustrate GE company's commitment in executing "one of the most efficient freight transportation networks in the world."
In terms of how Wu got his inspiration for the music, he "aimed to create an audio library of sounds that resulted from every machine or process." The music was created from a variety of different equipment found in the terminal.
The result is a wonderfully produced audio that takes inspiration from different structures and elements of the transportation terminal.
Intermodal-Inspired Music Videos
Reuben Wu Creates a Visual Orchestra Using Train and Air Sounds
Trend Themes
1. Intermodal-insipired Creativity - The use of intermodal transport processes as inspiration for creative projects, such as music videos, offers an opportunity for disruptive innovation in the marketing and entertainment industries.
2. Multimedia Transportation Demonstrations - Creating multimedia projects, such as combining music and imagery, to depict the intricacies of the intermodal transport process offers an opportunity for disruptive innovation in the transportation and logistics industry.
3. Incorporating Sounds in Creativity - Incorporating sounds from different equipment or processes in creative projects, such as music, offers an opportunity for disruptive innovation in sound engineering and music production industries.
Industry Implications
1. Marketing and Entertainment - The use of intermodal transport processes as inspiration for creative projects, such as music videos, offers an opportunity for disruptive innovation in the marketing and entertainment industries.
2. Transportation and Logistics - Creating multimedia projects, such as combining music and imagery, to depict the intricacies of the intermodal transport process offers an opportunity for disruptive innovation in the transportation and logistics industry.
3. Sound Engineering and Music Production - Incorporating sounds from different equipment or processes in creative projects, such as music, offers an opportunity for disruptive innovation in sound engineering and music production industries.