Nike launches a new tonal iteration of its signature Air Raid sneaker model for the season as a nod to its original launch back in 1992. This time around, the brand nods to its heritage by adorning the silhouette in the original black and gray finish for a versatile and minimal design.
The most notable component of the sneaker is the criss cross detail around the midfoot strap. Another standout design component of the sneaker can be found at the heel that reads "For Outdoor Use Only." The heels are constructed from black synthetics to deliver durability with a tab added to offer support of entry and removal. The midsoles feature EVA foam in white and complete with a high rised silhouette and patterned black rubber at the outsole.
Monochromatic Hi-Top Sneakers
Nike's Air Raid Sneaker Arrives in a Muted Tonal Update
Trend Themes
1. Monochromatic Sneakers - There is an opportunity for brands to create minimalistic and versatile sneaker designs by using neutral palettes.
2. Heritage Product Nods - Consumers have an affinity for merchandise that alludes to a brand's original vision and products.
3. Indoor-outdoor Sneaker Hybrid - There is a potential market for sneakers designed with durable materials for outdoor activities but also functional enough for indoor wear.
Industry Implications
1. Fashion - Fashion brands can develop products that incorporate design features that reference the brand's history.
2. Athletic Footwear - Sneaker companies can produce more hybrid styles that cater to people who want a versatile sneaker that can be used for both indoor and outdoor activities.
3. Retail - Retailers can tap into the trend of nostalgia by providing merchandise that pays tribute to a brand's beginnings and connects with consumers on an emotional level.