The Air New Zealand 'Cuddle Class' seats in the Boeing 777-300 are essentially a row of seats for couples that folds into a bed. The Skycouch, as it's officially called, will be big enough for a couple and a young child; a row of Skycouch seats will cost 2.5 times the price of a regular economy seat.
Although you might think that the Air New Zealand 'Cuddle Class' will tempt more travelers to join the Mile-High Club, think again: Air New Zealand CEO Rob Fyfe says, "Just keep your clothes on, thanks."
Snuggle-Friendly Airline Seats
Air New Zealand 'Cuddle Class' in the Boeing 777-300 is for Couples
Trend Themes
1. Personalized Travel - Opportunity for airlines to create customized experiences like the Air New Zealand Skycouch for individuals or groups.
2. Family Accommodations - Opportunity to create more comfortable family seating arrangements or private pods on short-haul flights.
3. Luxury Upgrades - Opportunity to provide luxury upgrade options for economy-class travelers looking for more comfort during long-haul flights.
Industry Implications
1. Airlines - Airlines can innovate by designing and monetizing similar concepts like the Air New Zealand Skycouch.
2. Travel Accommodations - Companies in the travel accommodations industry can create family-friendly and luxury lodging options to align with similar airline offerings.
3. Airplane Seat Manufacturers - Manufacturers can design customized seating systems that include semi-private and family-friendly seating arrangements.