AIR MILES Reward Program recently announced a new strategic partnership with the addition of several new market-leading brands to the Program, including music streaming platform Spotify. Now collectors can use their rewards to access the digital music service in denominations of $10.
In addition, users can also use their Miles for four different 12-month digital gaming subscriptions with the use of Dream Miles including Nintendo Switch, Xbox Live, PlayStation NOW, and PlayStation Plus. Lastly, AIR MILES also announced new brand additions to its shopping portal such as Simons, Estée Lauder, Samsung, and Columbia.
"We are thrilled to welcome multiple new global brands as part of our robust Rewards portfolio, supporting the continued enhancement of our Program while creating new channels for us to deliver value back to our Collectors," said Blair Cameron, President, AIR MILES Reward Program. "Adding marquee brands to our Rewards portfolio provides Collectors with timely, convenient and relevant ways to get and use Miles, maintaining our focus of rewarding Canadians, every day."
Music Streaming Reward Partnerships
AIR MILES Reward Program Partners with Brands like Spotify
Trend Themes
1. Music Streaming Reward Programs - Opportunity for brands to partner with music streaming platforms to offer digital music subscriptions as rewards.
2. Digital Gaming Subscription Rewards - Potential for brands to collaborate with gaming platforms to provide gaming subscriptions as reward options.
3. Expansion of Rewards Portfolio - Opportunity for loyalty programs to attract more customers by partnering with new brands and offering a diverse range of rewards.
Industry Implications
1. Music Streaming Platforms - Disruptive innovation opportunity for music streaming platforms to establish reward partnerships with loyalty programs.
2. Gaming Industry - Disruption opportunity for the gaming industry to collaborate with loyalty programs and offer gaming subscriptions as rewards.
3. Retail Industry - Opportunity for retailers to join loyalty programs and expand their customer base by offering rewards through partnership platforms.